Goode Communications is an award-winning
marketing communications agency dedicated
to developing brands, enhancing reputations
and increasing sales opportunities.
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comparetheware.com, the new web-based IT search portal, has chosen Goode to help launch the service using an integrated campaign that includes a PR, media and social media strategy.
Goode will implement a PR and media plan to create awareness of the new service and highlight the benefits the new search portal brings. Along with this, Goode will look to develop a significant online presence for the brand using a structured social media strategy.
Following the international success of broadwaymalyan.com, we have just completed a further round of development to help Broadway Malyan roll out their Chinese website. The site is in mandarin and is aimed at APAC markets, established to affirm Broadway Malyan’s growing strength in Asia.
http://china.broadwaymalyan.com
Recognising the inspirational qualities of Centrix Software’s CEO, Lisa Hammond, Goode created two videos that capture her vision for the company and demonstrate her hands–on approach to working within it. In the videos Lisa shares her thoughts on Centrix Software’s product suite and highlights the problems the company is now solving for organisations looking to implement desktop transformation.
www.centrixsoftware.com/about-us
www.centrixsoftware.com/what-is-workspace/product-innovation
Following the success of an initial website redesign last year for Centrix Software, Goode has completed a second phase of development which has resulted in an increase in website traffic by 245%. Whilst phase one saw Goode re-image and re-position the company’s product offering, phase two has been targeted towards content marketing and increasing engagement on the website. Goode updated and modernised the site and has since released a stream of content including videos, white papers, and case studies.
Since the rollout of phase two Centrix Software has also seen a 102% increase in page views.
Following the creation earlier this year of ‘Achieve Wonders’, the new brand and strap line for Amersham & Wycombe College, Goode was commissioned to design a corporate work-based training skills directory. It had to stand out against recognised brands including the Chartered Institute of Marketing and Reed as well as being easy to use by potential students and employers.
Goode bring our brand alive and use their wealth of private sector experience to sharpen the presentation of our private and public sector remit. Reception from our customer base has been very positive and has helped with the marketing and take-up of 2011’s new courses.
Head of Marketing Communications, Amersham & Wycombe College
Goode has completed a project to create a new way to help audiences quickly understand the business benefits of Centrix WorkSpace iQ, the analytics and intelligence tool for end-user computing. Goode brought the software to life with nine video shorts, which break down the unique features and key benefits of WorkSpace iQ. The videos were posted on Centrix Software’s website and YouTube channel and received over 250 hits in the first three weeks.
Congratulations and Good Luck with the final round of judging to our clients RES Software and COMPUTERLINKS who have been shortlisted for the CRN Channel Awards 2011.
Physical IT infrastructure company Panduit has chosen to work with Goode to raise awareness of its innovative data centre management technology. Over the next three months, Goode will be developing and implementing a content and media programme for the company that includes placing contributed articles, strengthening media relations and developing customer case studies.
Goode will also be co-ordinating the activities of other EMEA agencies working on the campaign.
As part of his attempt to swim the River Thames for Sport Relief, David Walliams swam through South Stoke this morning and Goode was there to cheer him on!
